What is the future we need to prepare for?
Some of the likely big challenges and opportunities ahead of the Dairy Industry include:
Our fresh water is a global advantage, and preserving water quality is hugely important to New Zealanders. Dairy and other land users all need to reduce their impact on water quality.
New Zealand has set an international target to reduce emissions by 30% below 2005 levels, by 2030. So we will need to keep reducing emissions from dairy while adapting to changes that result from climate change.
Dairy is a significant contributor to the New Zealand economy. We need to continue to play our role in contributing to our economic well-being, particularly in the regions while at the same time responding to community expectations.
Attracting and retaining great people
To meet our future needs we will need to attract more people into the industry. There will be a greater diversity of specialised skills required to ensure we are at the forefront of innovation.
New Zealand dairy products have many attributes that consumers want. So having greater supply chain transparency plus robust and verifiable evidence of performance will be pre-requisites for consumers.
Uncertainty and volatility
Greater political and economic uncertainty, rapid technological changes, and ongoing market volatility are all likely to be part of our future. Our industry will need to be resilient to volatility, and agile in responding to these changes.
We will need to be responsive to consumer and public expectations of our care for animals, and be transparent about our performance, to maintain trust.