What farmers have told us…

Fewer targets, clear goals and objectives

You have told us you want clear goals and objectives from the new Strategy, with fewer targets (half as many as before).

Public perception

You value consistent messaging from industry groups and stakeholders, particularly when we are working to respond to negative stories in the media. The Industry needs to be aligned and cohesive.

Farmer led guidelines

You want farmers to take ownership, and put guidelines in place to ensure animal welfare, environmental and water quality standards are met.


Our world is becoming increasingly digitalised and we need to take the opportunities technology provides.


You are saying that, as a food producing nation, innovation towards value-added product is the way to grow our economy without growing our herd numbers.

What do you think the strategy should focus on?

Please provide your feedback below…

To view the current strategy click here.